Blog

At Disrupt Asia 2025, we brought AI to life as the official AI Engagement Partner. From powering conversations with an intelligent chatbot to driving participation through gamified missions and enabling real-time audience feedback, our solutions turned attendees into active participants.

Loyalty today isn’t about coupons or punch cards , It’s about stories and experiences that make customers feel they belong. From On Running’s global campaigns to Pepperstreet’s custom-designed loyalty cards, the lesson is clear: loyalty programs must move beyond math. With smart design, storytelling, and community, brands become part of a customer’s identity.

The $24B loyalty revolution that's rewriting the rules of customer retention isn’t built on points or punch cards it’s fueled by community, trust, and 5.2X ROI. With more brands investing than ever, the question isn’t if loyalty works,it’s whether your program is built for the new era of customer expectations.

This blog breaks down why modern loyalty programs must go beyond points and perks to focus on performance. It highlights the shift from running loyalty campaigns to tracking and optimizing them using real data. With examples like Starbucks and actionable tips like defining KPIs, segmenting smartly, and proving ROI it shows how brands can turn loyalty into a measurable growth strategy.

Choosing between a CDP and a loyalty platform isn’t either/or it depends on your goals. If you need quality data, start with loyalty. If you’re ready for advanced segmentation, choose a CDP. Together, they deliver intelligence and emotional engagement that drive lasting loyalty.

ShoutOUT featured in YourStory after showcasing at Startup Mahakumbh 2025, Asia’s largest startup event. A proud moment for Sri Lankan innovation and cross-border collaboration in AI-powered customer engagement.

Macy’s used Adobe Experience Platform to turn fragmented data into real-time insights that powered its loyalty program. The result? 500 million personalized offers and 72% of sales from loyalty members . Proof that a strong CDP drives personalization, retention, and revenue.

Unshakable customer loyalty comes from trust, connection, and value not just discounts. With smart loyalty programs, engaging loyalty campaigns, and thoughtful rewards marketing, brands can turn casual buyers into lifelong advocates.