The Perera & Sons Loyalty Experience
Family First Rewards is the new loyalty program at Sri Lanka’s favourite bakery. With instant points and seasonal bonus campaigns, Perera & Sons turned everyday visits into rewarding experiences, while keeping the checkout flow smooth.
Discover how Perera & Sons built one loyalty system
Who are Perera & Sons?
Perera & Sons started as a small family bakery in Colombo back in 1902. Today, it’s Sri Lanka’s most recognized quick-service café, with over 250 outlets serving pastries, rice meals, and coffee to people on the go. From hand-cranked ovens to over 50 million baked goods a year, the brand has stayed true to its roots—fresh, affordable food with a warm welcome. With a growing online store and islandwide delivery, Perera & Sons is both a beloved classic and a modern-day favorite.
What was their challenge?
Perera & Sons serves thousands a day. But with 250+ stores, phone orders, and delivery, sales data is split up. Managers can’t see busy times, slow times, or which stores create loyal customers. One‑size‑fits‑all promotions fill lines but cut profit and don’t show who used them. They need one system that connects every checkout, shows store trends live, and helps run the right offers to the right people.
Perera & Sons Meets CXForge
Searching for a single platform that could honour 120 years of hospitality—without slowing a single checkout—Perera & Sons compared an in-house build and two off-the-shelf apps before choosing CXForge. Three factors sealed the decision:
