Coalition Loyalty Programs That Drive Cross-Brand Engagement
Coalition Loyalty Programs That Drive Cross-Brand Engagement
Coalition Loyalty Programs That Drive Cross-Brand Engagement
Unite multiple brands under a single customer rewards platform and deliver seamless partner loyalty experiences.



Trusted by 50+ brands in 10 countries.
Trusted by 50+ brands in 10 countries.
Trusted by 50+ brands in 10 countries.
How Coalition Loyalty Works Across Brands
How it works
How it works
How it works
Connected Rewards Across Your Partner Ecosystem
One loyalty ecosystem. Multiple brands. Shared customer growth.
Earn and redeem rewards across partner brands
Earn and redeem rewards across partner brands
Earn and redeem rewards across partner brands
Each brand sets its own offers within the shared loyalty platform
Each brand sets its own offers within the shared loyalty platform
Each brand sets its own offers within the shared loyalty platform
Seamless experience across web, mobile, and in-store
Seamless experience across web, mobile, and in-store
Seamless experience across web, mobile, and in-store
Unified dashboard to manage and track partner loyalty activity
Unified dashboard to manage and track partner loyalty activity
Unified dashboard to manage and track partner loyalty activity






Ideal For
Ideal For
Ideal For
Who Should Use a Coalition Loyalty Program?
Designed for ecosystems where customer journeys span multiple brands.
Shopping malls and retail hubs with multi-brand loyalty programs
Shopping malls and retail hubs with multi-brand loyalty programs
Shopping malls and retail hubs with multi-brand loyalty programs
Conglomerates managing customer-facing loyalty platforms
Conglomerates managing customer-facing loyalty platforms
Conglomerates managing customer-facing loyalty platforms
Banks and merchant networks with joint loyalty partnerships
Banks and merchant networks with joint loyalty partnerships
Banks and merchant networks with joint loyalty partnerships
Partner brand ecosystems unifying loyalty experiences
Partner brand ecosystems unifying loyalty experiences
Partner brand ecosystems unifying loyalty experiences
Why Brands Choose Coalition Loyalty Programs
Why Brands Choose Coalition Loyalty Programs
Why Brands Choose Coalition Loyalty Programs
Amplify Customer Loyalty with Brand Partnerships
Amplify Customer Loyalty with Brand Partnerships
Shared Loyalty Wallets
Enable customers to earn and redeem points across participating partner brands in one digital wallet
Shared Loyalty Wallets
Enable customers to earn and redeem points across participating partner brands in one digital wallet
Shared Loyalty Wallets
Enable customers to earn and redeem points across participating partner brands in one digital wallet
Flexible Brand-Level Rules
Each partner brand can set unique earning/redemption rules, while still contributing to the overall coalition structure.
Flexible Brand-Level Rules
Each partner brand can set unique earning/redemption rules, while still contributing to the overall coalition structure.
Flexible Brand-Level Rules
Each partner brand can set unique earning/redemption rules, while still contributing to the overall coalition structure.
Partner Analytics Dashboard
Brands access performance insights, redemptions, and customer behavior through their own dashboards.
Partner Analytics Dashboard
Brands access performance insights, redemptions, and customer behavior through their own dashboards.
Partner Analytics Dashboard
Brands access performance insights, redemptions, and customer behavior through their own dashboards.
Redeem Points Across Coalition
Let customers redeem points across your coalition or via CXForge’s brand network.
Redeem Points Across Coalition
Let customers redeem points across your coalition or via CXForge’s brand network.
Redeem Points Across Coalition
Let customers redeem points across your coalition or via CXForge’s brand network.
Flexible Partner Onboarding
Easily invite and activate new loyalty partners via a scalable admin portal.
Flexible Partner Onboarding
Easily invite and activate new loyalty partners via a scalable admin portal.
Flexible Partner Onboarding
Easily invite and activate new loyalty partners via a scalable admin portal.
Unified Customer Experience
Seamless loyalty journeys across all brands—online, offline, and mobile
Unified Customer Experience
Seamless loyalty journeys across all brands—online, offline, and mobile
Unified Customer Experience
Seamless loyalty journeys across all brands—online, offline, and mobile
FAQ
FAQ
FAQ
Answers to your most common concerns
Can each brand in the coalition have its own reward structure?
Yes, each brand can define its own earning and redemption logic while still contributing to a shared customer experience
How are rewards redeemed across multiple brands?
Customers can earn and redeem points across any participating brand, with rules defined collectively or per partner.
What if I don’t have partner brands yet?
CXForge can provide access to a built-in brand network to offer redemption options from day one.
Do all brands need to be on the same POS or platform?
No. CXForge integrates across systems, allowing each brand to continue using its own tech stack.
Is coalition loyalty suitable for small or regional brands?
Absolutely. Local businesses can form regional coalitions to drive footfall and shared customer retention.
Can each brand in the coalition have its own reward structure?
Yes, each brand can define its own earning and redemption logic while still contributing to a shared customer experience
How are rewards redeemed across multiple brands?
Customers can earn and redeem points across any participating brand, with rules defined collectively or per partner.
What if I don’t have partner brands yet?
CXForge can provide access to a built-in brand network to offer redemption options from day one.
Do all brands need to be on the same POS or platform?
No. CXForge integrates across systems, allowing each brand to continue using its own tech stack.
Is coalition loyalty suitable for small or regional brands?
Absolutely. Local businesses can form regional coalitions to drive footfall and shared customer retention.
Can each brand in the coalition have its own reward structure?
Yes, each brand can define its own earning and redemption logic while still contributing to a shared customer experience
How are rewards redeemed across multiple brands?
Customers can earn and redeem points across any participating brand, with rules defined collectively or per partner.
What if I don’t have partner brands yet?
CXForge can provide access to a built-in brand network to offer redemption options from day one.
Do all brands need to be on the same POS or platform?
No. CXForge integrates across systems, allowing each brand to continue using its own tech stack.
Is coalition loyalty suitable for small or regional brands?
Absolutely. Local businesses can form regional coalitions to drive footfall and shared customer retention.
New Framer Component
Ready to Elevate Customer
Loyalty with AI?
Ready to Elevate Customer
Loyalty with AI?
From first purchase to brand advocasy - CXForge helps you design loyalty experiences that grow customer lifetime value
From first purchase to brand advocasy - CXForge helps you design loyalty experiences that grow customer lifetime value