One program across every outlet
A customer should be recognised and able to earn at any store, not just the one where they signed up.
How CXForge gave Perera & Sons one in-store loyalty program across its entire outlet network, with a customer portal, points redemption, advanced segmentation, and SMS campaigns the team can measure.
Perera & Sons wanted one loyalty program that worked the same way across its large outlet network. With more than 250 stores, the brand needed customers to be recognised and rewarded consistently, no matter which outlet they walked into.
The goal was to make joining easy, keep earning and redeeming simple, and give the marketing team a way to reach the right customers with offers that actually fit them.
Working with CXForge, Perera & Sons launched an in-store loyalty program backed by a customer portal, points redemption, advanced segmentation, and measurable SMS campaigns. Customers register once, earn points on in-store purchases, redeem them against their bill, and can check their points and benefits anytime. The brand, in turn, gets a single view of its most loyal customers and the tools to engage them.
Perera & Sons is one of Sri Lanka’s most recognised quick-service café and bakery brands. With more than 250 outlets, an online store, and island-wide delivery, the brand serves thousands of customers every day across multiple touchpoints.
The Challenge
Easy registration
Joining had to be simple enough that customers would actually do it.
Targeted campaigns with proof of impact
They needed to segment customers, run campaigns and promotions, and see the results.
A clear view for customers
Members needed an easy way to check their points and see what rewards they had access to.
A single view of loyal customers
The brand needed to identify its most loyal customers across the whole network.
CXForge powered an in-store loyalty program that runs consistently across all of Perera & Sons' outlets. A customer who joins is recognised at any store in the network.
The program is built around a simple, customer-friendly flow,
One loyalty program across 250+ outlets. Customers earn the same way wherever they shop.
Self-registration. Customers can enroll themselves through the customer portal.
Earn on in-store purchases. Points are added to a customer's account when they buy in store.
Redeem points in store. Customers can redeem their points against their bill at any outlet.
A customer portal for points and benefits. Members log in to enroll, check their points balance, and see the rewards available to them.
On top of that, CXForge gave the marketing team the tools to reach the right customers and prove what works:
Advanced segmentation. Customers can be grouped by behaviour and purchase patterns so messaging fits each audience.
Campaigns and promotions. The team can build targeted campaigns and promotions instead of broad, untargeted offers.
SMS campaigns with reporting. Campaigns can go out over SMS, with full campaign reports including ROI, so the team can see exactly what each campaign returned.
This moves the brand away from one-size-fits-all promotions and toward targeted campaigns it can measure.
Perera & Sons now runs loyalty as one connected program across its entire outlet network, with 1M+ members enrolled.
The program gives customers a simple, consistent experience across every location. Members can self-enrol through the customer portal, earn and redeem points across 250+ outlets, and check their points and benefits anytime.
For the Perera & Sons team, CXForge brings customer data, segmentation, targeted SMS campaigns, and ROI reporting into one place. Instead of sending broad promotions to everyone, the brand can now reward the right customers with offers that are measured, relevant, and easier to manage.