Scattered points
Loyalty was split across separate programmes for different suppliers.
Independent Rewards Marketplace for Traders
How CXForge powers the loyalty infrastructure behind TradePoints, an independent rewards marketplace that gives traders one identity to earn and redeem across a whole partner network.
TradePoints was built as a rewards marketplace where traders could earn and redeem points across multiple partner businesses. Rather than tie a trader to a single supplier, it set out to connect many of them into one shared experience.
The aim was to replace disconnected supplier loyalty schemes with one shared rewards experience, where a trader's activity across different partners all counts toward the same rewards.
Working with CXForge, TradePoints launched on a loyalty platform that handles the earning, redemption, partner integrations, and trader experience behind the marketplace.
What is TradePoints?
TradePoints is an independent loyalty marketplace based in Australia, designed for the trading community. It gives traders one rewards identity that grows as they transact across different partner businesses.
Because it sits independently across many partners rather than inside one brand, TradePoints can do something a single-supplier scheme cannot. It can reward a trader for their activity across the whole network.
The Challenge
CXForge powers the loyalty infrastructure behind TradePoints. The platform runs the moving parts of the marketplace so TradePoints can focus on growing the network.
CXForge manages the core of the programme:
Earn and redemption events. Every points action across partners is handled in one place.
Partner integrations. Partner businesses connect into the shared marketplace.
Customer profiles. Each trader has one rewards identity across the network.
Reward catalogues. The rewards traders can redeem are managed centrally.
The trader portal. Traders have one place to track and use their rewards.
A partner dashboard. Partners can see the points they have issued and the points still held, giving them clear visibility into their loyalty liability and activity.
Just as important, the platform lets TradePoints scale without custom work for every partner.
The team can onboard new partners, configure earn rates, and monitor engagement without needing custom development for each one.
TradePoints gives traders one place to manage and redeem rewards across the partner network. Partners benefit from shared engagement, stronger visibility, and access to a wider trading community.
