Scattered points
Loyalty was split across separate programmes for different suppliers.
Independent Rewards Marketplace for Traders
How CXForge supported an earlier stage of TradePoints, an independent rewards marketplace designed to help traders earn and redeem across a partner network.
TradePoints was created as an independent rewards marketplace where traders could earn and redeem points across multiple partner businesses. Rather than tying a trader to a single supplier, TradePoints set out to connect many partners into one shared rewards experience.
The aim was to replace disconnected supplier loyalty schemes with a shared marketplace model, where a trader’s activity across different partners could contribute toward rewards in one place.
CXForge worked with TradePoints during an earlier stage of the project, supporting the loyalty infrastructure thinking, partner marketplace model, and customer experience approach behind the concept.
What is TradePoints?
TradePoints is an independent loyalty marketplace based in Australia, designed for the trading community. It gives traders one rewards identity that can grow as they transact across different partner businesses.
Because it sits independently across many partners rather than inside one brand, TradePoints can do something a single-supplier scheme cannot: reward a trader for activity across a broader partner network.
The Challenge
CXForge supported TradePoints during an earlier stage of the project, helping shape the loyalty marketplace approach and the infrastructure requirements behind a multi-partner rewards experience.
The work focused on the core elements needed to support a shared loyalty programme, including:
Earn and redemption events. Every points action across partners is handled in one place.
Partner integrations. Partner businesses connect into the shared marketplace.
Customer profiles. Each trader has one rewards identity across the network.
Reward catalogues. The rewards traders can redeem are managed centrally.
The trader portal. Traders have one place to track and use their rewards.
A partner dashboard. Partners can see the points they have issued and the points still held, giving them clear visibility into their loyalty liability and activity.
Just as important, the platform lets TradePoints scale without custom work for every partner.
The team can onboard new partners, configure earn rates, and monitor engagement without needing custom development for each one.
TradePoints has developed into an independent rewards marketplace that gives traders one place to manage and redeem rewards across a partner network.
CXForge is proud to have supported TradePoints during an earlier stage of the project, helping define the loyalty marketplace model and the infrastructure requirements behind a shared rewards experience.
TradePoints now operates on its own proprietary platform, built and managed in-house by the TradePoints team.
