No connection between store and online
A loyal in-store customer was not recognised online, and an online shopper was unknown when visiting a boutique.
Amanté: Omnichannel Loyalty Across Stores and Shopify
How CXForge connected amanté's boutiques and Shopify store into one customer profile, powering the Enchantress Club, an omnichannel loyalty programme that rewards higher spend with a higher earning rate.
Amanté wanted a loyalty experience that felt as connected as the brand itself. Customers were shopping both in boutiques and on Shopify, but the two experiences did not talk to each other.
The goal was to recognise customers across both channels and reward them based on their true relationship with the brand, not just where a single purchase happened to take place.
Working with CXForge, amanté unified store and online activity into one customer profile and launched the Enchantress Club, an omnichannel loyalty programme where the more a customer spends, the more they earn, building up points worth redeeming on their next visit.
What is Amanté?
Amanté is a premium South Asian lingerie and sleepwear brand backed by MAS Holdings. The brand serves customers through boutiques across Sri Lanka, India, and the Maldives, along with a growing Shopify store.
For a premium brand, loyalty has to do more than hand out discounts.
It has to make customers feel recognised and valued, which is exactly the kind of experience amanté set out to build.
The Challenge
An incomplete view of the customer
Without one profile, it was hard to understand a customer's true relationship with the brand.
A need for more personal engagement
Amanté wanted to reward its best customers in a way that felt personal and premium, not generic.
Over-reliance on broad discounts
The brand wanted to move away from blanket offers that can weaken premium positioning
CXForge unified store and Shopify transactions into one customer profile. For the first time, a customer's full relationship with amanté, online and in boutique, lived in a single view.
On top of that connected profile, amanté launched the Enchantress Club, an omnichannel loyalty programme built to match the brand's premium feel:
One unified customer profile. Store and Shopify activity roll up into a single view of each customer.
Spend-based earning. The more a customer spends, the higher their earning rate, so bigger purchases earn points faster.
Points worth redeeming. Points build up to a meaningful amount that customers can redeem on their next purchase.
Birthday discounts. Customers receive a special discount on their birthday, a personal touch that feels premium rather than generic.
The platform also gave the team a way to engage customers directly, with tools to send targeted campaigns and to track points, customer segments, and campaign performance in one place.
Amanté now has a complete view of customer behaviour across online and offline channels.
The brand can recognise loyal customers across both boutiques and Shopify.
It can reward higher spend with a higher earning rate, which encourages customers to consolidate their spend with the brand.
It can encourage repeat purchases by building up points that are worth coming back to redeem.
It can delight customers with birthday discounts that add a personal, premium touch.
The team can track points, segments, and campaign performance in one place.
The result is a loyalty experience that protects Amanté's premium positioning while deepening engagement with its best customers.
This is a clear example of why connected, spend-based loyalty suits a premium brand. Blanket discounts can erode the very positioning a premium brand depends on. Rewarding higher spend with a higher earning rate across both channels, alongside personal touches like birthday discounts and targeted campaigns, lets the brand recognise its best customers, build up points worth returning for, and keep the experience feeling premium rather than discount-driven.
