Amanté Loyalty Experience
From First Purchase to “Enchantress” VIP Loyalty That Fits Perfectly Early pilots show double-digit repeat-purchase growth and higher basket sizes after launch of the Enchantress Club.
How Amanté Unified Loyalty Across Every Channel
Who is Amanté?
Amanté is a premium South Asian lingerie and sleepwear brand inspired by modern women who value both comfort and style. Backed by MAS Holdings, Amanté blends European design with high-performance fabrics, offering bras, briefs, and loungewear through 30+ boutiques across Sri Lanka, India, and the Maldives, plus a fast-growing Shopify store.
What Was Their Challenge?
Amanté’s physical store customers had access to a loyalty program—but online shoppers didn’t, creating a fragmented experience. With siloed data across POS and Shopify, cross-channel recognition was impossible. To boost repeat purchases and deliver personalized offers, Amanté needed a unified loyalty engine that bridged both channels.
Amante Meets CXForge
To connect its boutiques and Shopify store, Amanté partnered with CXForge. The platform combined all sales into one customer profile and added tiered rewards, birthday perks, and size-based restock alerts. Marketing runs campaigns faster, finance tracks points in real time, and customers enjoy a smooth, unified loyalty experience across every channel.
