Coca-Cola Loyalty Experince
"Get Your Magic ON & WIN” invited fans to scan a QR, engage on WhatsApp, and claim exciting daily prizes from exclusive merchandise to instant rewards powered entirely by CXForge.
How Coca‑Cola Engages Fans With WhatsApp Loyalty
Who Is Coca-Cola Barbados?
Coca-Cola Barbados is the island’s official bottling and distribution partner for the world’s most loved beverage brand. Beyond delivering ice-cold Coke to supermarkets, corner shops, and beach festivals, the team champions vibrant Caribbean culture through music, sport, and community events. Serving millions of refreshing moments each year, the bottler pairs global marketing power with local insight—constantly seeking new, tech-forward ways to delight fans and keep the magic of Coca-Cola alive in every sip.
What Was Their Challenge?
Traditional on-pack promos asked fans to text pricey SMS numbers or enter codes in clunky web forms—friction that stalled participation. Duplicate and fake submissions plagued earlier contests, eroding prize integrity, while marketers waited days for static spreadsheets. Coca-Cola Barbados needed a mobile-first journey that felt effortless, scaled instantly, and delivered live, tamper-proof visibility into every entry. After testing an in-house chatbot and two regional promo apps, the team chose CXForge for three decisive reasons:
Coca-Cola Meets CXForge
After testing an in-house WhatsApp bot and piloting two regional promo apps, Coca-Cola’s marketing and IT teams mapped every must-have: instant mobile onboarding, bulletproof fraud filters, and live reporting robust enough for executive dashboards. Only CXForge ticked every box—handling high entry volumes, complex prize logic, and real-time data feeds—so the brand selected it for three decisive advantages:
