Tier-Based Loyalty Program Built to Boost Retention and Revenue
Build meaningful relationships and reward loyalty with a dynamic, tiered reward system tailored to your business.
Trusted by 50+ brands in 10 countries.
Trusted by 50+ brands in 10 countries.
Trusted by 50+ brands in 10 countries.
How It Works
How It Works
How It Works
Build Loyalty That Scales with Tier-Based Rewards
Tailored Progression Rules
Tailored Progression Rules
Tailored Progression Rules
Flexible Tier Logic
Set up tier rules based on customer behavior like purchases or order count. Combine multiple metrics to build a loyalty structure that reflects your business goals.
Tier points
Tier points
Tier points
Order count
Order count
Order count
Combined rules
Combined rules
Combined rules
Fully configurable logic
Fully configurable logic
Fully configurable logic
Rewards That Match the Status
Rewards That Match the Status
Rewards That Match the Status
Custom Tier Benefits
Assign unique benefits to each tier and offer customers reasons to move up. From VIP discounts to early access, tailor rewards that truly matter
VIP-only offers
VIP-only offers
VIP-only offers
Early access deals
Early access deals
Early access deals
Freebies or upgrades
Freebies or upgrades
Freebies or upgrades
Tier-specific privileges
Tier-specific privileges
Tier-specific privileges
Reward Growth with More Points
Reward Growth with More Points
Reward Growth with More Points
Tier-Based Point Earning
Let members in higher tiers earn more points per transaction. Motivate deeper engagement and spending through tier-driven incentives.
Set unique earn rates per tier
Set unique earn rates per tier
Set unique earn rates per tier
Reward power users with bonus points
Reward power users with bonus points
Reward power users with bonus points
Encourage progression with earning boosts
Encourage progression with earning boosts
Encourage progression with earning boosts
Align earning logic to loyalty goals
Align earning logic to loyalty goals
Align earning logic to loyalty goals
All-In-One Tier-Based Loyalty System
All-In-One Tier-Based Loyalty System
All-In-One Tier-Based Loyalty System
Motivate customers to engage more and spend more with structured tiers and personalized reward experiences.
Motivate customers to engage more and spend more with structured tiers and personalized reward experiences.
Bonus Points on Upgrade
Surprise customers with bonus points automatically when they enter a new tier
Bonus Points on Upgrade
Surprise customers with bonus points automatically when they enter a new tier
Bonus Points on Upgrade
Surprise customers with bonus points automatically when they enter a new tier
Dynamic Tier Expiry Settings
Auto-manage downgrades or maintain lifetime tier status.
Dynamic Tier Expiry Settings
Auto-manage downgrades or maintain lifetime tier status.
Dynamic Tier Expiry Settings
Auto-manage downgrades or maintain lifetime tier status.
Customizable Point Rules
Choose which actions contribute to tier calculations like purchases, frequency, or behavior.
Customizable Point Rules
Choose which actions contribute to tier calculations like purchases, frequency, or behavior.
Customizable Point Rules
Choose which actions contribute to tier calculations like purchases, frequency, or behavior.
Tier Reset Configurations
Decide if tiers reset annually, semi-annually, or never you're in control
Tier Reset Configurations
Decide if tiers reset annually, semi-annually, or never you're in control
Tier Reset Configurations
Decide if tiers reset annually, semi-annually, or never you're in control
Seamless Integration
Works smoothly with your CRM, POS, and other platforms.
Seamless Integration
Works smoothly with your CRM, POS, and other platforms.
Seamless Integration
Works smoothly with your CRM, POS, and other platforms.
Visual Tier Progress
Let users track their journey to show progress bars and next tier requirements
Visual Tier Progress
Let users track their journey to show progress bars and next tier requirements
Visual Tier Progress
Let users track their journey to show progress bars and next tier requirements
FAQ
FAQ
FAQ
Answers to your most common concerns
What is a tier-based loyalty program and how does it work?
A tier-based loyalty program rewards customers based on their spending or engagement level. As customers move through different loyalty program tiers, they unlock better tier benefits, such as exclusive rewards, faster point earning, or VIP treatment. It encourages long-term loyalty by making each tier feel like a milestone.
What are the benefits of a tiered loyalty program over a flat rewards system?
Unlike flat programs, tiered loyalty programs motivate customers to keep engaging. Each tiered reward system adds a layer of gamification and status, offering tiered rewards that grow more valuable as customers progress. This not only increases repeat purchases but also improves retention.
What are examples of tiered loyalty programs?
Many global brands use tiered loyalty program examples successfully like Sephora’s Beauty Insider, Starbucks Rewards, or Emirates Skywards. These programs typically have 3 or more tiers, each offering better perks to higher-tier members, such as bonus points, gifts, or early access.
How many tiers should my loyalty program have?
There’s no one-size-fits-all. Most tiered programs include 3 to 4 levels (e.g., Silver, Gold, Platinum) to balance customer motivation and simplicity. Your types of tiers should reflect your customer segments and business goals.
Can I name the loyalty tiers based on my brand tone?
Absolutely. Your loyalty program tier names can reflect your brand identity from simple names like "Member" and "Elite" to creative options like "Rookie," "Explorer," and "Icon." Unique tier names make your program more memorable.
Can I customize the earning rules by tier?
Yes. In a tier-based loyalty program, you can define custom earn rates per tier. For example, top-tier customers may earn 2x points per dollar spent compared to entry-level members
How do I measure the success of my tiered loyalty program?
Track KPIs like repeat purchase rate, customer tiers growth, redemption frequency, and revenue per tier. Analytics can help you refine your tiered rewards program over time.
Are tiered loyalty programs suitable for small businesses?
Yes. Whether you're a large brand or a startup, you can design a scalable tier loyalty program. Tools like CXForge allow you to launch and manage program tiers without technical overhead.
How do I measure the success of my tiered loyalty program?
Track KPIs like repeat purchase rate, customer tiers growth, redemption frequency, and revenue per tier. Analytics can help you refine your tiered rewards program over time.
Are tiered loyalty programs suitable for small businesses?
Yes. Whether you're a large brand or a startup, you can design a scalable tier loyalty program. Tools like CXForge allow you to launch and manage program tiers without technical overhead.
What are the 4 types of customer loyalty?
The 4 commonly recognized types are: Transactional loyalty (rewards-based), Emotional loyalty (brand love), Engagement-based loyalty, and Behavioral loyalty (habit-driven). A good tiered loyalty program can combine all four.
What is a tier-based loyalty program and how does it work?
A tier-based loyalty program rewards customers based on their spending or engagement level. As customers move through different loyalty program tiers, they unlock better tier benefits, such as exclusive rewards, faster point earning, or VIP treatment. It encourages long-term loyalty by making each tier feel like a milestone.
What are the benefits of a tiered loyalty program over a flat rewards system?
Unlike flat programs, tiered loyalty programs motivate customers to keep engaging. Each tiered reward system adds a layer of gamification and status, offering tiered rewards that grow more valuable as customers progress. This not only increases repeat purchases but also improves retention.
What are examples of tiered loyalty programs?
Many global brands use tiered loyalty program examples successfully like Sephora’s Beauty Insider, Starbucks Rewards, or Emirates Skywards. These programs typically have 3 or more tiers, each offering better perks to higher-tier members, such as bonus points, gifts, or early access.
How many tiers should my loyalty program have?
There’s no one-size-fits-all. Most tiered programs include 3 to 4 levels (e.g., Silver, Gold, Platinum) to balance customer motivation and simplicity. Your types of tiers should reflect your customer segments and business goals.
Can I name the loyalty tiers based on my brand tone?
Absolutely. Your loyalty program tier names can reflect your brand identity from simple names like "Member" and "Elite" to creative options like "Rookie," "Explorer," and "Icon." Unique tier names make your program more memorable.
Can I customize the earning rules by tier?
Yes. In a tier-based loyalty program, you can define custom earn rates per tier. For example, top-tier customers may earn 2x points per dollar spent compared to entry-level members
How do I measure the success of my tiered loyalty program?
Track KPIs like repeat purchase rate, customer tiers growth, redemption frequency, and revenue per tier. Analytics can help you refine your tiered rewards program over time.
Are tiered loyalty programs suitable for small businesses?
Yes. Whether you're a large brand or a startup, you can design a scalable tier loyalty program. Tools like CXForge allow you to launch and manage program tiers without technical overhead.
How do I measure the success of my tiered loyalty program?
Track KPIs like repeat purchase rate, customer tiers growth, redemption frequency, and revenue per tier. Analytics can help you refine your tiered rewards program over time.
Are tiered loyalty programs suitable for small businesses?
Yes. Whether you're a large brand or a startup, you can design a scalable tier loyalty program. Tools like CXForge allow you to launch and manage program tiers without technical overhead.
What are the 4 types of customer loyalty?
The 4 commonly recognized types are: Transactional loyalty (rewards-based), Emotional loyalty (brand love), Engagement-based loyalty, and Behavioral loyalty (habit-driven). A good tiered loyalty program can combine all four.
What is a tier-based loyalty program and how does it work?
A tier-based loyalty program rewards customers based on their spending or engagement level. As customers move through different loyalty program tiers, they unlock better tier benefits, such as exclusive rewards, faster point earning, or VIP treatment. It encourages long-term loyalty by making each tier feel like a milestone.
What are the benefits of a tiered loyalty program over a flat rewards system?
Unlike flat programs, tiered loyalty programs motivate customers to keep engaging. Each tiered reward system adds a layer of gamification and status, offering tiered rewards that grow more valuable as customers progress. This not only increases repeat purchases but also improves retention.
What are examples of tiered loyalty programs?
Many global brands use tiered loyalty program examples successfully like Sephora’s Beauty Insider, Starbucks Rewards, or Emirates Skywards. These programs typically have 3 or more tiers, each offering better perks to higher-tier members, such as bonus points, gifts, or early access.
How many tiers should my loyalty program have?
There’s no one-size-fits-all. Most tiered programs include 3 to 4 levels (e.g., Silver, Gold, Platinum) to balance customer motivation and simplicity. Your types of tiers should reflect your customer segments and business goals.
Can I name the loyalty tiers based on my brand tone?
Absolutely. Your loyalty program tier names can reflect your brand identity from simple names like "Member" and "Elite" to creative options like "Rookie," "Explorer," and "Icon." Unique tier names make your program more memorable.
Can I customize the earning rules by tier?
Yes. In a tier-based loyalty program, you can define custom earn rates per tier. For example, top-tier customers may earn 2x points per dollar spent compared to entry-level members
How do I measure the success of my tiered loyalty program?
Track KPIs like repeat purchase rate, customer tiers growth, redemption frequency, and revenue per tier. Analytics can help you refine your tiered rewards program over time.
Are tiered loyalty programs suitable for small businesses?
Yes. Whether you're a large brand or a startup, you can design a scalable tier loyalty program. Tools like CXForge allow you to launch and manage program tiers without technical overhead.
How do I measure the success of my tiered loyalty program?
Track KPIs like repeat purchase rate, customer tiers growth, redemption frequency, and revenue per tier. Analytics can help you refine your tiered rewards program over time.
Are tiered loyalty programs suitable for small businesses?
Yes. Whether you're a large brand or a startup, you can design a scalable tier loyalty program. Tools like CXForge allow you to launch and manage program tiers without technical overhead.
What are the 4 types of customer loyalty?
The 4 commonly recognized types are: Transactional loyalty (rewards-based), Emotional loyalty (brand love), Engagement-based loyalty, and Behavioral loyalty (habit-driven). A good tiered loyalty program can combine all four.
Ready to Elevate Customer
Loyalty with AI?
Ready to Elevate Customer
Loyalty with AI?
From first purchase to brand advocasy - CXForge helps you design loyalty experiences that grow customer lifetime value
From first purchase to brand advocasy - CXForge helps you design loyalty experiences that grow customer lifetime value