One customer, two records
A customer who shopped across both channels was treated as two different people.
Mimosa Clothing: Unified Loyalty Across Shopify and In-Store Purchases
How CXForge connected Mimosa Clothing's Shopify and in-store purchases into one loyalty programme, recognising every customer as a single person no matter where they shop.
Mimosa Clothing needed to connect its in-store and online customer journeys. Customers were shopping in both places, but the brand could not see them as the same person across the two.
The goal was to recognise customers as one person, whether they were shopping through Shopify or at a physical store, and to reward and engage them based on everything they buy, not just one channel.
Working with CXForge, Mimosa brought in-store and online activity into one loyalty platform, so every purchase now feeds a single customer profile and points balance, and the team can segment customers by what they buy to send more relevant campaigns.
What is Mimosa Clothing?
Mimosa Clothing is a Sri Lankan fashion and lifestyle brand with both physical retail and Shopify-based online sales. Its customers often move between channels, expecting the same brand experience wherever they shop.
For a brand like Mimosa, that crossover is the norm, not the exception. A customer might discover something in store and buy it online later, or the other way around, which makes a connected view essential.
The Challenge
No view of high-value customers
Without a unified profile, Mimosa could not properly identify its most valuable shoppers.
No reward for cross-channel loyalty
Customers who shopped in both places were not recognised for their full relationship with the brand.
Limited personalisation
Campaigns could not be tailored to a customer's complete purchase behaviour.
No way to segment by what customers buy
Mimosa wanted to group customers by their purchased items and send relevant campaigns, but the fragmented data made that impossible.
CXForge connected Shopify and in-store POS activity into one loyalty platform. Every purchase now contributes to the same customer profile and points balance, regardless of where the customer shops.
What makes it work for a fashion brand is how little the customer has to think about it:
One unified profile. In-store and Shopify purchases roll up into a single view of each customer.
One points balance. Points earned in either channel belong to the same account.
No friction for customers. The solution works quietly in the background, with no app to download, no card to carry, and no accounts to link manually.
A complete purchase history. The brand sees everything a customer buys across both channels.
On top of that connected data, Mimosa gained the tools to reward and engage customers:
Tier-based earning. The higher a customer's tier, the higher their earning rate, so the most loyal customers earn faster.
Item-based segmentation. Customers can be grouped by the items they have purchased, so messaging fits what they actually buy.
Targeted campaigns. The team can send campaigns to those segments instead of broad, one-size-fits-all messages.
Mimosa can now recognise cross-channel shoppers and reward them for their full relationship with the brand.
CXForge connects store and Shopify activity into one customer profile, giving Mimosa a clearer view of what each customer buys, how loyal they are, and how they engage across channels. This allows the brand to reward customers more accurately, identify high-value shoppers, and create tier-based earning rules that encourage repeat purchases.
The result is a stronger foundation for long-term retention. Instead of treating online and in-store customers separately, Mimosa can segment customers by their actual purchase history and run more personalised campaigns that keep them coming back.
